![]() Yet gifted employees are queuing up to join them. Why enter into a salary war with your competitors to sign up the best employees?ĭoes Apple have to pay over the odds for the world’s best programmers? Does Sam Pearce at the Potting Shed Spa or Jamie Stevens hair salons pay more than other employers? Who wouldn’t love the chance to join an award-winning team that’s known as the best in town?ĭon’t pay over the odds to recruit new salon talentĪ strong brand will help your recruitment drive in other ways too: Businesses that are respected locally, nationally and within the industry.Ī strong, sizzling brand will sell your salon to the top-quality applicants you want to attract. People long to work with hair and beauty businesses with strong reputations and powerful brands. If you want a steady stream of talent beating a path to your salon door then work on your brand. It’s this image which is your brand.Īnd whether or not they receive the image you want them to, depends on how effective your salon marketing is. You want a slice of the action.īRAND: Every time someone sees your salon website, speaks to your receptionist, visits your Facebook or sees your advertisement they get an impression or image of your salon. You pick up the phone, call and fix a date to meet.īut what is it that caught your eye about this salon? What made you reach for your phone when you read they were recruiting? All look exciting, inspiring and professional. You whip out your phone and check the salon’s website, social media and reviews. Plenty of salons are hiring and all promising the world. You flick through the staffroom copy of Hairdressers Journal or Professional Beauty while munching lunch. Imagine you’re a stylist or therapist dreaming about your next career move. So how do you make sure the best in the business choose your salon? Not your competitors. I’m guessing your competitors offer everything you do when recruiting. Great training, generous commission, fantastic career path and flexible working hours. Is your salon recruitment campaign falling on deaf ears? Yet the ultimate success and strength of your hair or beauty business depends very largely on your team, and your ability to recruit the best talent. Over the last couple of years hiring seems to have become even more competitive with salons chasing a dwindling pool of talent and experience. Is recruitment your biggest salon business headache?Īttracting new blood is getting harder.
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